Kevin is Executive Director, Experience at AvenueCX where he helps businesses realize the value of their content across their entire enterprise.
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Industry Collaborators & Friends
Throughout my journey in content strategy, I’ve had the privilege to collaborate with some of the most influential minds in the field.
These colleagues, collaborators, and friends continue to shape our industry through their innovative approaches and thought leadership.
Here, I’m excited to highlight their expertise and share how each of them has contributed to advancing content strategy. Connect with them to discover more about their work and their impact on the industry.
These colleagues, collaborators, and friends continue to shape our industry through their innovative approaches and thought leadership.
A true pioneer in content strategy, Margot is the author of Content Strategy at Work and the creator of the message architecture approach. She’s led initiatives for big names like Harvard University and Timberland, bringing clarity to complex brand messaging. Margot’s mix of insight and warmth makes her a trusted mentor to many. Visit her at Appropriate, Inc.
Margot Bloomstein
Known as "The Content Wrangler," Scott has dedicated his career to enhancing how businesses use content to create standout customer experiences. From founding the Intelligent Content Conference to producing educational events, Scott champions connecting audiences with the right information at the right time. His industry events and advocacy for technical communicators have set new standards across sectors. Learn more at The Content Wrangler.
Scott Abel
Often referred to as the “mother of content strategy,” Ann has been a leader in structured and reusable content, with her book Managing Enterprise Content serving as a cornerstone in the field. Her pioneering of intelligent content and founding of the Intelligent Content Conference reshaped industry standards. Ann is now dedicated to health coaching and career mentoring. Learn more at The Rockley Group.
Ann Rockley
With over 30 years of experience, Paula is known for her strategic insight and expertise in content audits and inventories. Founder of Strategic Content, she’s worked with major brands like REI, Costco, and NetApp, guiding them through impactful content strategies. Her book, The Content Inventory and Audit Handbook, is a staple in the field. Discover more at Strategic Content.
Paula Land
Matt is a seasoned content strategist who has empowered brands like Visa, Samsung, Intel, MasterCard, Goldman Sachs, Condé Nast, Vail Resorts, CISCO, PayPal, and Workday to elevate their digital presence through data-driven content strategies. Known for his blend of creativity and strategic insight, he has led transformative initiatives across industries. Outside the boardroom, Matt is a twice-nominated Latin Grammy artist, bringing a unique creative perspective to his work. Connect with Matt to learn more about his transformative approach.
Matt Geraghty
Each of these collaborators brings a wealth of knowledge and innovation to content strategy, and I’m thrilled to showcase their work. They are essential voices in the field, and I encourage you to explore their contributions!