Kevin is Executive Director, Experience at AvenueCX where he helps businesses realize the value of their content across their entire enterprise.

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Portfolio

With over 25 years in content and digital strategy, I’ve had the privilege of working alongside some of the most recognized brands in the world. From building and scaling the content strategy team at SapientNitro to co-founding AvenueCX, my experience spans industries and continents.

This portfolio represents the diverse global clients I’ve collaborated with, including Fortune 100 brands and influential organizations across technology, finance, healthcare, and education.

Each logo here reflects a unique journey of transformation—projects where I helped elevate brand and customer experiences through personalized, omnichannel, and content-driven strategies.

I’m proud of these collaborations and the lasting impact they’ve had on customer journeys, brand growth, and digital engagement.

Case Studies

Case Study 1

Global Tech Giant – Personalization and Customer Journey Optimization

For a global technology leader, we designed a robust content personalization strategy to enhance the customer journey across multiple touchpoints. Starting with in-depth stakeholder interviews and content audits, we identified key areas where personalized content could better meet user needs and drive engagement. Our team developed a content matrix and user journey map, incorporating a data-driven approach to segmentation. By aligning content with user intent and refining the CMS workflows, we helped the client deliver timely, relevant information that improved user satisfaction and increased conversion rates.

Case Study 2

Financial Services Leader - Omnichannel Strategy and Content Roadmapping

In collaboration with a top-tier financial services company, we created a cohesive omnichannel content strategy aimed at unifying their messaging across digital and in-branch experiences. Our approach began with a competitive analysis and a content lifecycle assessment, followed by a series of workshops to define content themes and governance structures. This resulted in a streamlined content roadmap that addressed the unique needs of their clients at every stage of the journey. With the new strategy in place, the client achieved consistent brand messaging across channels, significantly enhancing their customer experience and engagement metrics.

Case Study 3

Healthcare Organization – Content Audit and Editorial Planning

For a major healthcare provider, we conducted a comprehensive content audit to identify gaps, redundancies, and opportunities for improvement in their digital content offerings. By assessing the performance and relevance of existing content, we provided actionable recommendations for streamlining their resources and improving SEO visibility. The project culminated in a refined editorial plan and governance model, which included SEO guidelines, UX copy frameworks, and editorial standards to guide future content creation. The revamped content strategy enabled the healthcare provider to better serve their patients and support ongoing digital transformation efforts.