Kevin P. Nichols
Connected details:
Enterprise Content Strategy:
A Project Guide
By Kevin P Nichols and Ann Rockley (Foreword)
This book provides a comprehensive process, set of deliverables and how-to guidance for content strategy, whether creating an enterprise content strategy or one to enable a small organization’s needs. With a foreword by Ann Rockley, Enterprise Content Strategy contains a short but jammed-packed set of comprehensive best practices for content strategy and introduces concepts like performance-driven content and content strategies for omni-channel. Topics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.
Also covered:
• Definitions for content strategy and related concepts
• Steps in a typical content strategy project with associated deliverables
• Step-by-step instructions for creating content strategy deliverables
• Metrics to user for successful measurement
• Examples of deliverables and tactics presented
Whether you’re an expert practitioner or someone new to digital experience design, this book provides a wealth of information.
ISBN-10: 1-93743-444-3
ISBN-13: 978-1-937-43444-1
160 pages
XML Press (January 2, 2015)
What people are saying…
Whether you’re just getting started or a seasoned professional, you will find this book an invaluable resource for planning and implementing content strategy projects. This super-tactical guide, by one of our industry’s leading practitioners, will be your go-to reference.
Paula Land
CEO, Content Insight and author of Content Audits and Inventories: A Handbook
A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.
Donald Chesnut
Chief Experience Officer, SapientNitro
A real-world manual for anyone integrating content strategy into their organization.
Rebecca A. Schneider
President, Azzard Consulting
A practical, hands-on book that is jam-packed full of definitions, questions you need to ask, checklists, and guidelines.
Ann Rockley (from the foreword)
Founder and President, The Rockley Group
Start to finish, a true practitioner’s guide for content strategy.
Laura Lerner
Senior Director, Enterprise Knowledge Architecture, ADP, LLC